.YOU MAY certainly not understand it, but various fonts evoke different feelings. Serif typefaces, with little strokes by the end of letters, are actually frequently located in manuals as well as papers. They seem reliable and authoritative. Sans serif font styles, which are plain, can show up modern and also informal. Aesthetic uniformity provides viewers a sense that they recognize where they stand it assists to develop rely on. When it comes to The Financial expert, it prepares the hue for our journalism.